Lab: Pitching Innovation
Course Description
In this 4-week lab, you will use the skills and techniques you have learned in Translating Ideas into Outcomes to construct a plan for an innovation project that addresses an exigent issue in your professional setting. To do this, you will: 1) reframe a problem to solve for specific metrics, 2) investigate potential solutions, and 3) develop a hypothesis that will become the kernel of your project. Then, based on the approach you have developed, you will create a portfolio of materials designed to build support for your project among colleagues and decision makers in your organization. At the end of this lab you will come away with a clear plan for an innovation project, as well as a set of persuasive tools that includes an elevator pitch, 1-pager, pitch deck, and presentation.
To help you with your work, the lab includes videos, readings, and handouts relevant to each unit's topics. These include:
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Advice for Innovators segments that offer perspective from health care innovators on topics including contextual inquiry, problem reframing, defining outcome measures, and achieving buy-in for your project.
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Readings and video segments that provide examples, guidance, and suggestions related to your work for the lab.
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Downloadable handouts that offer brief, targeted guidance that may be helpful during the lab and in future professional projects. Some of these draw on content from other courses and labs.
By the end of this lab, you will be able to:
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Redefine a complex problem to solve for specific, measurable outcomes.
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Investigate potential solutions to complex health care problems.
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Develop and dimensionalize a hypothesis for solving a problem you have identified.
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Design materials that build organizational support for your innovation project.
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Deliver a persuasive presentation to stakeholders within an organization.
