Sarah Rottenberg, MA

Executive Director, Integrated Product Design Program, University of Pennsylvania

Adjunct Associate Professor, Stuart Weitzman School of Design


Sarah Rottenberg, MA, leads and teaches in the Integrated Product Design Program, a master's program that bridges design, business, and engineering. She specializes in bringing people together to design products and experiences that are desirable, meaningful, feasible, and viable. Sarah is adept at articulating design processes and methods, teaching design thinking and design process to students across the university and for Wharton Executive Education. Prof. Rottenberg has worked extensively in health care as a consultant, advisor, and team mentor on projects as diverse as improving care for women undergoing miscarriages to helping hospital operations teams mitigate physician burnout.

Prof. Rottenberg is also co-founder of Lia Diagnostics, a company that has developed a flushable pregnancy test – a sustainable product that puts women in control of their own experience. She speaks and writes about design processes and how to incorporate design thinking tools and practices into entrepreneurship and organizational innovation. Prof. Rottenberg began her career as a design strategist at Doblin, Inc. and was a Directing Associate at Jump Associates. She has an MA in Social Sciences from the University of Chicago and a BS from Georgetown University.