Course Description

This course explores connected strategies, and connected frameworks and delivery models, with a goal of achieving improved outcomes and competitive advantage. Rather than having occasional, episodic interactions—where stakeholders realize they have an unmet need and then look for ways to fill it—firms, providers, and health systems can design strategies to be continuously connected, providing services and products as the needs arise, even before a stakeholder or customer becomes aware of them.

Connected strategies have the potential to be especially impactful in health care delivery. Building connected relationships, engineering connected architectures, and creating networks, hold the promise of improving the quality of care while also making efficient use of resources. These frameworks can help existing practices and hospitals, and they also hold the potential to disrupt incumbent organizations, requiring them to revisit their business model.

The first 4 weeks of the course explores the impact of connected strategies using examples from various industries and health care. The weekly discussions offer learners the opportunity to explore connected strategies in a health-related context. The final 2 weeks—the Applying Connected Strategies workshop—offers a roadmap for creating a connected strategy for your organization or service. In week 1 learners design a connected customer relationship, and in week 2 learners map a connected delivery model. The outcome from the workshop will be a portfolio of work to build upon or use as a guide in the future.

Learning Objectives

After completing this course, you will be able to:

  • Explain the potential of the connected strategy model in health care delivery.
  • Summarize how industries get disrupted.
  • Recognize existing efficiency frontiers and their potential impact in a given industry.
  • Map the customization of a health care journey using connected strategy frameworks.
  • Design a connected strategy.