Course Description

Connected strategies have the potential to radically transform health care business models. By designing connected relationships and architectures, and developing digital and analog networks, we may be able to improve quality of care while also making efficient use of resources. These strategies can enhance existing organizations and can also foster disruptive innovation.

In the first 4 weeks of the course, we will delineate and practice using the conceptual and practical components of connected strategies, including:

  • Building connected customer relationships
  • Designing connection architectures
  • Understanding new revenue models
  • Creating the infrastructure of connection

Then, in the final 2 weeks—the workshop unit—you will methodically apply what you have learned to design a connected strategy for your organization or service, and you will come away with a body of work you will be able to build upon in future endeavors.

Introduction by Nicolaj Siggelkow & Christian Terwiesch to the Connected Health Care course.

Learning Objectives

After completing this course, you will be able to:

  • Identify points along the customer or patient journey that are good candidates for innovation.
  • Customize connected relationships to anticipate and seamlessly meet customer needs.
  • Discern financial opportunities offered by the implementation of connected strategies.
  • Select technological solutions that facilitate the implementation of connected relationships.
  • Create comprehensive connected strategies that are applicable in health care settings.