Course Description

How do you turn your great health care idea into reality—with limited time and resources? In a series of brief lecture videos, Penn Medicine’s Chief Innovation Officer Roy Rosin leads you through innovation methodologies rooted in design thinking, drawn from various industries. Learn how to collaboratively identify problems in health care and to test your solutions rapidly, on a low budget to bring about change. Class discussions and exercises help you sharpen tools and strategies for innovative thinking, iterative development, and pitching your ideas today.

Specific course topics include:

  • discovering what others have missed
  • reframing problems to reveal high-impact solutions
  • practicing intentional divergence to help teams move on from less productive concepts
  • using rapid hypothesis validation to learn quickly and at low cost
Preview video for Translating Ideas Into Outcomes
LECTURE VIDEO SAMPLE: A preview of the course Translating Ideas into Outcomes, by instructor Roy Rosin, MBA.

Course Dates: March 14–April 3, 2023

Estimated Hours/Week: 6 to 8

What You Will Learn and Do

This course is designed to help you address questions such as:

  • How can we rethink health care operations and patient outcomes to improve how we deliver care?
  • How can we identify and reframe persistent problems to facilitate innovative solutions?
  • How do I spark creative thinking and structure it toward achieving change?
  • How do we test our ideas and assumptions at low cost and high value?

Who Takes This Course

Physicians, nurses, administrators, and payers who recognize the need for change in health care delivery and want to engage in creating effective solutions. Practice innovative thinking, testing your ideas, and pitching your proposal.

Digital health teams and entrepreneurs who are eager to spark changes that make health care more efficient and less costly for providers and patients alike. Use class projects as a springboard for developing an innovation project at work.

Not ready to enroll? Sign up below to receive a special reminder a week before the course starts.

Meet the Faculty

Roy Rosin, MBA

Roy Rosin, MBA, is chief innovation officer at Penn Medicine and a senior fellow at the Leonard Davis Institute of Health Economics, working to rapidly design, test, and implement high-impact health care delivery practices. His team reimagines interventions to achieve dramatically improved patient outcomes, experience, and high-value care. In the past eight years, they have driven measurable progress in readmission rates, reducing length of stay in the hospital, medication adherence, behavioral health, opioid management, screening rates, antibiotic stewardship, clinician burden, and guiding patients to optimal care settings.

Previously, Roy served as the first vice president of innovation for Intuit, a leading software company best known for Quicken and TurboTax. In this role, he led changes in how Intuit managed new business creation, allowing teams to experiment quickly, at low cost. After five years of redesigning entrepreneurial practices, the company delivered shareholder returns 33x the S&P 500. Intuit now consistently appears on Forbes' list of the most innovative companies in the world. Prior to leading innovation, Roy’s Quicken team achieved record profitability and product leadership while growing to 14 million consumers. Roy's 18 years with Intuit spanned the early years in software to their emergence as a leading SaaS provider.

Outside of his Penn role, Roy advises startups and Fortune 100 companies building new businesses focused on making a meaningful difference in people’s lives. He also serves as a board member for the Lenfest Institute of Journalism, working to find sustainable business models for local journalism. Roy received his MBA from Stanford and graduated with honors from Harvard College.

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Sarah Rottenberg, MA

Sarah Rottenberg, MA, leads and teaches in the Integrated Product Design Program, a master's program that bridges design, business, and engineering. She specializes in bringing people together to design products and experiences that are desirable, meaningful, feasible, and viable. Sarah is adept at articulating design processes and methods, teaching design thinking and design process to students across the university and for Wharton Executive Education. Prof. Rottenberg has worked extensively in health care as a consultant, advisor, and team mentor on projects as diverse as improving care for women undergoing miscarriages to helping hospital operations teams mitigate physician burnout.

Prof. Rottenberg is also co-founder of Lia Diagnostics, a company that has developed a flushable pregnancy test – a sustainable product that puts women in control of their own experience. She speaks and writes about design processes and how to incorporate design thinking tools and practices into entrepreneurship and organizational innovation. Prof. Rottenberg began her career as a design strategist at Doblin, Inc. and was a Directing Associate at Jump Associates. She has an MA in Social Sciences from the University of Chicago and a BS from Georgetown University. 

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