Course Description

How do you turn your great health care idea into reality—with limited time and resources? In a series of brief lecture videos, Penn Medicine’s Chief Innovation Officer Roy Rosin leads you through innovation techniques drawn from various industries. Learn how to identify operational problems in health care and to collaborate, on a low budget and in short time periods, to test your solutions and bring about change. Class discussions and exercises help you sharpen tools and strategies for innovative thinking, iterative development, and pitching your ideas today.

Specific course topics include:

  • discovering what others have missed
  • reframing problems to reveal high-impact solutions
  • helping teams move on from less productive concepts
  • using rapid hypothesis validation to learn quickly and at low cost
  • designing delightful experiences to drive word-of-mouth and desirable behaviors
Preview video for Translating Ideas Into Outcomes
LECTURE VIDEO SAMPLE: A preview of the course Translating Ideas into Outcomes, by instructors David A. Asch, MD, MBA, and Roy Rosin, MBA.

Course Dates: February 4-March 16, 2020

Estimated Hours/Week: 8

What You Will Learn and Do

This course is designed to help you address questions such as:

  • How can we rethink health care operations and patient outcomes to improve how we deliver care?
  • How can we identify and reframe persistent problems to facilitate innovative solutions?
  • How do I spark creative thinking and structure it toward achieving change?
  • How do we test our ideas and assumptions at low cost and high value?

Who Takes This Course

Physicians, nurses, administrators, and payers who recognize the need for change in health care delivery and want to engage in creating effective solutions. Practice innovative thinking, testing your ideas, and pitching your proposal.

Digital health teams and entrepreneurs who are eager to spark changes that make health care more efficient and less costly for providers and patients alike. Use class projects as a springboard for developing an innovation project at work.

Meet the Faculty

David A. Asch, MD, MBA

David Asch, MD, MBA is Executive Director of the Penn Medicine Center for Health Care Innovation. He is the John Morgan Professor at the Perelman School of Medicine and Professor of Health Care Management and Professor of Operations, Information and Decisions at the Wharton School. He is Director of the Robert Wood Johnson Foundation Clinical Scholars Program and the National Clinician Scholars Program at the University of Pennsylvania.

Dr. Asch’s research aims to understand and improve how physicians and patients make medical choices in clinical, financial, and ethically charged settings, including the adoption of new pharmaceuticals or medical technologies, the purchase of insurance, and personal health behaviors. His research combines elements of economic analysis with psychological theory and marketing in the field now called behavioral economics. He is the author of more than 300 published papers.

He teaches health policy at the Wharton School and health care innovation at the Perelman School of Medicine. He practices internal medicine at the Philadelphia Veterans Affairs Medical Center, where he created and from 2001 to 2012 directed the Center for Health Equity Research and Promotion. From 1998 to 2012 he was Executive Director of the Leonard Davis Institute of Health Economics.  During that time the institute grew to be one of the largest university-based health policy research organizations in the world.

At the University of Pennsylvania, Dr. Asch has received awards for teaching, research, mentorship, and innovation. He is an elected member of the Association of American Physicians and the National Academy of Medicine (formerly, Institute of Medicine).

Dr. Asch received his bachelor’s degree from Harvard University, his MD from Weill-Cornell Medical College, and his MBA in Health Care Management and Decision Sciences from the Wharton School. He was a resident in Internal Medicine and a Robert Wood Johnson Foundation Clinical Scholar at the University of Pennsylvania.

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Roy Rosin, MBA

Roy Rosin, MBA is Chief Innovation Officer at Penn Medicine, working to rapidly design, test and implement high impact health care delivery practices.  He is also Associate Director, Robert Wood Johnson Scholars Program and a Senior Fellow at the Leonard Davis Institute of Health Economics.

Previously, Roy served as the first VP of Innovation for Intuit, a leading software company best known for Quicken and TurboTax.  In this role, he led changes in how Intuit managed new business creation, allowing teams to experiment quickly at low cost.  Roy built innovation programs that dramatically increased entrepreneurial activity.  After five years of Intuit’s new approach, the company delivered shareholder returns 33x those of the S&P 500.  Intuit now consistently appears on Forbes' list of the most innovative companies in the world.

Prior to his innovation leadership position, Roy was General Manager for Intuit’s consumer division. His team achieved record profitability and product leadership while growing Quicken’s user base to 14 million consumers.

Roy received his MBA from Stanford and graduated with honors from Harvard College.

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